Sohrab Osati
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The magic of Avengers CampusThe intersection of imagination and belief

The magic of Avengers Campus
The intersection of imagination and belief

by Sohrab Osati | Oct 8, 2021 | Life

A week ago today, Allegra and I celebrated our six year wedding anniversary at our favorite place, Disneyland. Being the huge Marvel fans that we are, it should come as no surprise that we’ve spent a lot of time at Avengers Campus, the newest land in Disney...
BMW could have lead the electric car marketInstead, the company wasted its biggest asset: dealerships

BMW could have lead the electric car market
Instead, the company wasted its biggest asset: dealerships

by Sohrab Osati | Jul 30, 2021 | Tech

Launched in 2013, the BMW i3 should have ushered in the era of electrification—not only for the German automaker, but for much of the world. No, BMW wasn’t going to single handedly convince us to get rid of our petrol-powered cars, but between the affordable,...
Kojima publicly questions PlayStation over Death Stranding Director’s Cut nameDiva antics or lack of marketing understanding?

Kojima publicly questions PlayStation over Death Stranding Director’s Cut name
Diva antics or lack of marketing understanding?

by Sohrab Osati | Jul 16, 2021 | Gaming

Hideo Kojima, the famed Metal Gear creator, recently took to Twitter to set straight a record that didn’t need to be set straight. For context, recently on PlayStation Blog, Jay Boor, Head of Publishing at Kojima Productions, revealed Death Stranding Director’s Cut....
Cloud gaming will not save the video game industry—Part 2It's time to rethink the controller and diversity

Cloud gaming will not save the video game industry—Part 2
It's time to rethink the controller and diversity

by Sohrab Osati | Jul 2, 2021 | Gaming

Make no mistake, cloud and subscription gaming are in all probability the future of home consoles, but where I was once bullish about their impact and how they could be the key to growing the industry, I no longer believe that to be true. At best, greater flexibility...
The Apple Magic Mouse design is intentional and brilliantIt comes down to behavior and psychology

The Apple Magic Mouse design is intentional and brilliant
It comes down to behavior and psychology

by Sohrab Osati | Jun 18, 2021 | Tech

Chances are, if you’re on tech Twitter or anywhere else filled with tech pundits, that at some point, you’ve come across someone dunking on the Apple Magic Mouse. Like so many Apple products, its design is iconic yet its function is controversial. The...
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  • The magic of Avengers Campus
  • BMW could have lead the electric car market
  • Kojima publicly questions PlayStation over Death Stranding Director’s Cut name
  • Cloud gaming will not save the video game industry—Part 2
  • The Apple Magic Mouse design is intentional and brilliant
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