|PROFILE 🙋‍♂️
Telling stories through technology, I always look to push the boundaries of the tools and social platforms at hand in fresh and engaging ways to bring campaigns to life. An extensive background in tech, gaming, and digital publications allows me to understand and execute all aspects of creative strategy while supporting and inspiring those around me to do their best work. My history at Apple informs my big picture vision and how to leverage the latest trends to tell the brand/product story while my decade with startups makes me a disruptive strategist who can juggle and prioritize a multitude of projects at once and do more with less. I am an optimist who wants to put a ding in the universe.
- Creative Producer
- Content Strategy
- Social Media
- Team Leader
- Brand Evangelist
- Video Production
- Project Manager
- Branding
WEB PRODUCER (D23) | THE WALT DISNEY COMPANY
2021-Present
Led the digital content and creative strategy for D23.com. Worked with internal synergy teams and external partners to support Disney Entertainment. Leveraged tech to bring stories, products, and campaigns to life. Mentored and empowered teammates to achieve their goals through unique data driven and UX insight.Â
FOUNDER | SONY RECONSIDERED
2008-2021
Editor-in-Chief. Built one of the world’s largest Sony- and PlayStation-focused websites with millions of global readers. Led a data-informed day-to-day and long-term content and creative strategy for the publication. Responsible for research and go-to-market strategy, spanning editorial, video production, and social media.
Creative Producer. Created clear and distinctive brand positioning and strategy by owning the entire story from start to finish with creative briefs, campaigns, and projects. Leveraged research and trend analysis to create short- and longterm growth strategies.
CREATIVE | APPLE INC.
2007-2012
Trained thousands of consumers, employees, and management in one-on-one sessions on the latest hardware, software, and services. Led group classes on how to maximize productivity and creativity. Created new curriculum that scaled for beginners to experts. Oversaw employee training on core messaging. Launched iPhone.
CONTENT MARKETING MANAGER | TABLE
2020-2021
Worked alongside VP of Marketing and Creative Director to establish company voice, tone, and marketing strategy by managing content pipeline from writers to designers.
CONTENT MANAGER | THE FISH MARKET RESTAURANTS
2016-2018
Revamped company presence on social media by reimagining the brand tone. Created guidelines and best practices that served as a foundation for their digital identity. Â
FOUNDER, CONSULTANT | BEBI TECH CONSULTING
2009-2018
Supported small businesses through their transition to digital by leveraging social media and modern platforms. Trained employees on new processes that transformed workplaces into more collaborative environments. Deployed mobile solutions to maximize remote capabilities.
SOCIAL MEDIA MANAGER | CHIME TECHNOLOGIES
2016-2017
Launched the company’s social media strategy by creating a rebellious voice that differentiated the VC backed startup from longtime establishments.
|SOCIAL MEDIA 🤳
- Instagram/Stories
- Instagram Insights
- Facebook Audience Insights
- Facebook Ads Manager
- Twitter
- Twitter Advertising and Insights
- YouTube
- YouTube Analytics
- Analytics
- Tag Manager
- Search Console
- Adobe
- AEM
- Analytics
- Linkedin Ads
- Twitch
- Medium
- WordPress
- MailChimp
- Hootsuite
- Buffer
- Sprout
- Hubspot
|SKILLS đź’»
- Final Cut Pro
- Adobe Creative Suite
- Photoshop
- Lightroom
- Podcasting
- macOS
- iOS
- iWork (Pages, Numbers, Keynote)
- Windows
- MS Office Suite
- Android
- Google Suite
- Evernote
- Dropbox
- Asana
- Slack
- Miro
- Jira
-
Confluence
- ChatGPT
|CERTIFICATIONS 🎓
- Apple Certified Support Professional
- LinkedIn: Learning Jira Software
- Agile Foundations
- LinkedIn Learning Highlights: Project Management
- LinkedIn: Learning Creating a Culture of Collaboration
|LANGUAGES 🌎
- English
- Farsi
|GET ON THE LIST
|CONNECT WITH ME