|PROFILE 🙋‍♂️

Telling stories through technology, at Disney, I push the boundaries of digital and social in engaging and authentic ways that bring campaigns to life. An extensive background in tech, gaming, and digital publications allows me to understand and execute all aspects of creative strategy while supporting and inspiring those around me to do their best work. My history at Apple informs my big picture vision and how to leverage the latest trends to tell the brand/product story while my decade with startups makes me a disruptive strategist who can juggle and prioritize a multitude of projects at once and do more with less. I am an optimist who wants to put a ding in the universe. 

 

  • Creative Digital Strategy
  • Franchise & Brand Stewardship
  • Audience Engagement
  • Partnership Management
  • Team Leadership & Mentoring

  • 360° Digital Campaign

WEB PRODUCER (D23) | THE WALT DISNEY COMPANY

2021-Present

Lead digital strategy and platform innovation across D23 and major Disney franchises, shaping end-to-end web experiences, fan journeys, and content ecosystems that support high-impact launches and year-round engagement. Partner closely with Product, Engineering, Studio Marketing, Synergy, and external creative teams to define roadmap priorities, optimize site performance, and deliver cohesive, conversion-minded digital experiences spanning D23.com, D23 Expo, and the D23 app.

FOUNDER | SONY RECONSIDERED (FORMERLY SONYRUMORS)

2008-2021

Editor-in-Chief and Creative Producer. Founded one of the largest Sony- and PlayStation-focused digital publications, overseeing long-term brand strategy, cross-platform content development, and audience growth across NA and EU. Directed 360° editorial and social initiatives and built a cohesive voice that resonated with a global fanbase. Managed creative execution, production workflows, and platform optimization to deliver high-performing digital experiences.

CREATIVE | APPLE INC.

2007-2012

Played a key role in shaping customer and employee learning experiences, supporting the launches of breakthrough products including the first-generation iPhone and iPad. Specialized in translating complex technology into accessible, inspiring product narratives and hands-on training that deepened adoption, user confidence, and brand loyalty.

CONTENT MARKETING MANAGER | TABLE

2020-2021

Led content and campaign strategy for a fast-growing SaaS company, partnering with marketing leadership and creative teams to develop multi-format digital programs that elevated brand visibility, strengthened lead generation, and built a cohesive, scalable content ecosystem across channels.

CONTENT MANAGER | THE FISH MARKET RESTAURANTS

2016-2018

Revamped company presence on social media by reimagining the brand tone. Created guidelines and best practices that served as a foundation for their digital identity.  

FOUNDER, CONSULTANT | BEBI TECH CONSULTING

2009-2018

Supported small businesses through their transition to digital by leveraging social media and modern platforms. Trained employees on new processes that transformed workplaces into more collaborative environments. Deployed mobile solutions to maximize remote capabilities.

SOCIAL MEDIA MANAGER | CHIME TECHNOLOGIES

2016-2017

Built and led the company’s social media presence from the ground up, establishing a bold brand identity and driving multi-platform digital strategy for a fast-growing, VC-backed tech startup. Owned creative direction, content development, and performance optimization across social, web, and blog channels

|SOCIAL MEDIA 🤳

  • Instagram/Stories
    • Instagram Insights
  • Facebook
    • Facebook Audience Insights
    • Facebook Ads Manager
  • Twitter
    • Twitter Advertising and Insights
  • YouTube
    • YouTube Analytics
  • Google
    • Analytics
    • Tag Manager
    • Search Console
  • Adobe
    • AEM
    • Analytics
  • Linkedin Ads
  • Twitch
  • Medium
  • WordPress
  • MailChimp
  • Hootsuite
  • Buffer
  • Sprout
  • Hubspot

|SKILLS đź’»

  • Final Cut Pro
  • Adobe Creative Suite
    • Photoshop
    • Lightroom
  • Podcasting
  • macOS
  • iOS
    • iWork (Pages, Numbers, Keynote)
  • Windows
    • MS Office Suite
  • Android
    • Google Suite
  • Evernote
  • Dropbox
  • Asana
  • Slack
  • Teams
  • Miro
  • Jira

  • Confluence

  • ChatGPT

|CERTIFICATIONS 🎓

  • Apple Certified Support Professional
  • LinkedIn: Learning Jira Software
  • Agile Foundations
  • LinkedIn Learning Highlights: Project Management
  • LinkedIn: Learning Creating a Culture of Collaboration

|LANGUAGES 🌎

  • English
  • Farsi

|GET ON THE LIST

|CONNECT WITH ME