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BMW could have lead the electric car marketInstead, the company wasted its biggest asset: dealerships

BMW could have lead the electric car market
Instead, the company wasted its biggest asset: dealerships

by Sohrab Osati | Jul 30, 2021 | Tech

Launched in 2013, the BMW i3 should have ushered in the era of electrification—not only for the German automaker, but for much of the world. No, BMW wasn’t going to single handedly convince us to get rid of our petrol-powered cars, but between the affordable,...
The Apple Magic Mouse design is intentional and brilliantIt comes down to behavior and psychology

The Apple Magic Mouse design is intentional and brilliant
It comes down to behavior and psychology

by Sohrab Osati | Jun 18, 2021 | Tech

Chances are, if you’re on tech Twitter or anywhere else filled with tech pundits, that at some point, you’ve come across someone dunking on the Apple Magic Mouse. Like so many Apple products, its design is iconic yet its function is controversial. The...
Why YouTubers are choosing Sony over Canon and othersHint: It’s all about the money

Why YouTubers are choosing Sony over Canon and others
Hint: It’s all about the money

by Sohrab Osati | Jun 4, 2021 | Tech

Whether it’s in the comments section or in a tweet, we’ve all seen the accusation, “that YouTuber is being paid by the company to say that.” Though anecdotal, in my 10+ years of being a “journalist,” I’ve never once been...

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